Importance of Online Business Data Listing Management for Small Business
- by siteadmin
A business of any size can benefit from managing their online listings. Proper management reduces the likelihood of duplicate listings appearing, which damages your branding and reputation on the web. It also improves your search engine optimization (SEO) by making you more visible to users who are actively looking for your business or products/services.
When an online listing is not managed properly it can lead to damage to your SEO footprint; this may be due to having multiple listings that are not entirely accurate or missing information that prevents Google from recognizing that they are actually referring to the same business entity. Duplicate listings across various sites represents poor data management practices and these inconsistencies result in lost opportunities for customers to find you through their mobile devices, tablets , laptops, and desktop computers.
Your customers will have a much more enjoyable experience when they can easily find your business on their mobile phone or computer. One way you can ensure that this happens is by maintaining control over the information they see about your brand and products/services, as well as how it appears within search results.
To keep accurate records of all online listings for your business, begin with a centralized data management solution that allows you to sync listings from across multiple sites such as Localeze (make sure you check out our latest list of best local SEO tools ). If you already use a platform like Google My Business , make sure you check out our post about making the most of G+ Local Listings . When implemented properly, a data management solution can improve your brand’s exposure and revenue.
The first step you should take toward achieving this goal is to find out where your business listings exist online and compile them for easy access. Begin with the top ten free listing sites such as Google Places, Yelp , Facebook , Manta, Citysearch , etc., then work your way down by category until all of your relevant sites have been identified. Once you have these listings in one place, begin making changes or additions based on what information is included by default or worked into the provided fields during the submission process. This collaborative effort will help ensure that each new entry is consistent with previous versions, which results in fewer duplicate listings being generated across various sites.
The bottom line is that keeping your business data up to date will keep you visible to potential customers, which keeps your revenue engine running. This process will also improve customer service by giving them the ability to find your business on their mobile devices and address issues before they turn into a crisis.
Fortunately finding the right location-based keywords for a specific market is possible with automated local SEO tools. The results of this approach can result in being found faster within search engines and directly connecting with targeted populations where they spend their time online. In addition, these solutions assist businesses with monitoring competitors as well as identifying strategies for improving their presence across different web properties. One last point worth mentioning is that it’s vital that you monitor all of the social communities that your target audience is participating in because it’s likely they’re not all active on the same networks.
Start by choosing one of the best local SEO tools and then do a search for your business across all of the top free listings sites. If you don’t find yourself within the first page, begin making changes to how your listing appears, and be sure to monitor any changes made by others after you submit your update. This process isn’t about which site is most popular but considering how much traffic and conversions originate from mobile searches, make sure you pay close attention to where potential customers are finding you when conducting their research online.
A business of any size can benefit from managing their online listings. Proper management reduces the likelihood of duplicate listings appearing, which damages your branding and reputation on the web. It also improves your search engine optimization (SEO) by making you more visible to users who are actively looking for your business or products/services. …